2017-08-31
Premiumization in the Beer Industry: A Research on the Growth of the Craft Beer Industry and an Analysis of Consumers’ Conspicuous Consumption of Craft Beer
Publication
Publication
| Additional Metadata | |
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| , , , , , | |
| Boksem, Maarten, Dijksterhuis, G. | |
| hdl.handle.net/2105/40813 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Vossen, Madeleine. (2017, August 31). Premiumization in the Beer Industry: A Research on the Growth of the Craft Beer Industry and an Analysis of Consumers’ Conspicuous Consumption of Craft Beer. Marketing Management. Retrieved from http://hdl.handle.net/2105/40813 |
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