2017-08-31
The Relationship between Online Price Promotions, Consumption Emotions and Purchase Intention and the Moderation Effect of Emotion Regulation Strategy: A Case Study of the “11.11” Chinese Shopping Carnival
Publication
Publication
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van Overveld, Mark, Genevsky, Alex | |
hdl.handle.net/2105/40817 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Wu, Yingzhao. (2017, August 31). The Relationship between Online Price Promotions, Consumption Emotions and Purchase Intention and the Moderation Effect of Emotion Regulation Strategy: A Case Study of the “11.11” Chinese Shopping Carnival. Marketing Management. Retrieved from http://hdl.handle.net/2105/40817
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