The Relationship between Online Price Promotions, Consumption Emotions and Purchase Intention and the Moderation Effect of Emotion Regulation Strategy: A Case Study of the “11.11” Chinese Shopping Carnival

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Keywords	Price promotions, Consumption emotions, 11.11 Chinese Shopping Carnival, Cognitive reappraisal, Purchase intention
Thesis Advisor	van Overveld, Mark, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/40817
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wu, Yingzhao. (2017). The Relationship between Online Price Promotions, Consumption Emotions and Purchase Intention and the Moderation Effect of Emotion Regulation Strategy: A Case Study of the “11.11” Chinese Shopping Carnival. In Marketing Management.http://hdl.handle.net/2105/40817

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