Investigating the effects of excessive short nutritional claims on functional and hedonic food products: How does this influence purchase intention?

Additional Metadata
Keywords	Nutritional, claims, excessive, hedonic, functional, food, purchase
Thesis Advisor	Dijksterhuis, G., Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/41123
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nguyen, Uyen. (2017). Investigating the effects of excessive short nutritional claims on functional and hedonic food products: How does this influence purchase intention?. In Marketing Management.http://hdl.handle.net/2105/41123

Investigating the effects of excessive short nutritional claims on functional and hedonic food products