Willingness to Forward on Instagram: An Examination of Traits Differences across Generations

Additional Metadata
Keywords	Instagram, Willingness to forward, Generation X, Generation Y, Generation Z, Social Media, Viral Marketing
Thesis Advisor	Genevsky, Alex, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/41125
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Doñaque, Eva. (2017). Willingness to Forward on Instagram: An Examination of Traits Differences across Generations. In Marketing Management.http://hdl.handle.net/2105/41125

Willingness to Forward on Instagram