2017-09-10
Inclusive marketing in an exclusive market place
Publication
Publication
Can including ‘unorthodox’ target consumers be harmful to the luxury fashion brand equity?
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Jacobs, Gabriele, Dijksterhuis, G. | |
hdl.handle.net/2105/41126 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Over, Maria. (2017, September 10). Inclusive marketing in an exclusive market place. Marketing Management. Retrieved from http://hdl.handle.net/2105/41126
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