Inclusive marketing in an exclusive market place: Can including ‘unorthodox’ target consumers be harmful to the luxury fashion brand equity?

Additional Metadata
Keywords	Luxury marketing, brand equity, luxury branding, BCM, inclusive marketing, adapted luxury marketing strategy
Thesis Advisor	Jacobs, Gabriele, Dijksterhuis, G.
Persistent URL	hdl.handle.net/2105/41126
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Over, Maria. (2017). Inclusive marketing in an exclusive market place: Can including ‘unorthodox’ target consumers be harmful to the luxury fashion brand equity?. In Marketing Management.http://hdl.handle.net/2105/41126

Inclusive marketing in an exclusive market place