Consumer-generated versus Marketer-generated: Studying the Impact of Instagram Images on Purchase Intention

Additional Metadata
Keywords	consumer-generated images, purchase intention, Instagram
Thesis Advisor	Cito, Maria Cristina, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/41130
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Neururer, Nepheli. (2017, September 10). Consumer-generated versus Marketer-generated: Studying the Impact of Instagram Images on Purchase Intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/41130

Consumer-generated versus Marketer-generated