Social Marketing Effectiveness of Fear Appeal Message on Reducing Consumers’ Food Waste Amounts

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Keywords	social marketing effectiveness, knowledge of food freshness, Fear appeal, Food waste amount, Field experiment, moderated mediation, Consumer behavior
Thesis Advisor	Jacobs, Gabriele, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/41534
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ho, Yi Ting. (2017). Social Marketing Effectiveness of Fear Appeal Message on Reducing Consumers’ Food Waste Amounts. In Marketing Management.http://hdl.handle.net/2105/41534

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