Going beyond the online buzz: focus on features or feelings?

Additional Metadata
Keywords	Online ads, Ad style, Product type, Offline Word of Mouth, drivers of offline WOM
Thesis Advisor	Chen, X., Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/42239
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Drost, Aimée. (2018). Going beyond the online buzz: focus on features or feelings?. In Marketing Management.http://hdl.handle.net/2105/42239

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