The risk-benefit relation: An alternative way of risk communication

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Keywords	risk perception, risk, benefits, affect, communication
Thesis Advisor	Liberali, Jordana, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/42459
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Doelen, Bram. (2017, December 20). The risk-benefit relation: An alternative way of risk communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/42459

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