What are the effects of disclosure type and blog advertisement valence on perceived blogger authenticity and intended behaviour towards the blog? A study on consumer responses to different blog advertisements

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Keywords	blog advertising, disclosure, valence, authenticity
Thesis Advisor	Bhattacharjee, Amit, Loosschilder, Gerard
Persistent URL	hdl.handle.net/2105/42460
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oltmans, May-Anne. (2018, February 12). What are the effects of disclosure type and blog advertisement valence on perceived blogger authenticity and intended behaviour towards the blog? A study on consumer responses to different blog advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/42460

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