What are the effects of disclosure type and blog advertisement valence on perceived blogger authenticity and intended behaviour towards the blog? A study on consumer responses to different blog advertisements

Additional Metadata
Keywords	blog advertising, disclosure, valence, authenticity
Thesis Advisor	Bhattacharjee, Amit, Loosschilder, Gerard
Persistent URL	hdl.handle.net/2105/42460
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oltmans, May-Anne. (2018). What are the effects of disclosure type and blog advertisement valence on perceived blogger authenticity and intended behaviour towards the blog? A study on consumer responses to different blog advertisements. In Marketing Management.http://hdl.handle.net/2105/42460

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