Investigating the Impact of Review Valence and Product Type on Online Consumer Review Helpfulness

Additional Metadata
Keywords	online reviews, review helpfulness, review valence, product type, ratings
Thesis Advisor	van Bruggen, Gerrit, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/42612
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vermeer, Max. (2018, March 29). Investigating the Impact of Review Valence and Product Type on Online Consumer Review Helpfulness. Marketing Management. Retrieved from http://hdl.handle.net/2105/42612

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