Selling a Story of Social Responsibility; How does perceived brand authenticity influenced by the company’s CSR foundation affect the consumer’s brand attachment?

Additional Metadata
Keywords	brand attachment, brand authenticity, social brand, Corporate social responsibility, Brand trust, Brand innovation, brand social responsibility
Thesis Advisor	Jacobs, Gabriele, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/42850
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kooijman, Annemaryn. (2018, May 17). Selling a Story of Social Responsibility; How does perceived brand authenticity influenced by the company’s CSR foundation affect the consumer’s brand attachment?. Marketing Management. Retrieved from http://hdl.handle.net/2105/42850

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