2018-05-24
Optimization of mobile location-based marketing services for cultural and entertainment events via location, time and personalization
Publication
Publication
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van Bruggen, Gerrit, Cito, Maria Cristina | |
hdl.handle.net/2105/42885 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Toneva, Nedelina. (2018, May 24). Optimization of mobile location-based marketing services for cultural and entertainment events via location, time and personalization. Marketing Management. Retrieved from http://hdl.handle.net/2105/42885
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