Optimization of mobile location-based marketing services for cultural and entertainment events via location, time and personalization

Additional Metadata
Keywords	location-based
Thesis Advisor	van Bruggen, Gerrit, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/42885
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Toneva, Nedelina. (2018). Optimization of mobile location-based marketing services for cultural and entertainment events via location, time and personalization. In Marketing Management.http://hdl.handle.net/2105/42885

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