Risk Communication and Perception in the Consumer Environment: The Effects of Communication Format, Brand, and Product Nature on Consumer Risk Perception

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Keywords	Risk perception, Risk communication, Own Brand, National Brand, Hedonic, Utilitarian
Thesis Advisor	Liberali, Jordana, Dijksterhuis, G.
Persistent URL	hdl.handle.net/2105/42896
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dražilović, Aleksandra. (2018, May 29). Risk Communication and Perception in the Consumer Environment: The Effects of Communication Format, Brand, and Product Nature on Consumer Risk Perception. Marketing Management. Retrieved from http://hdl.handle.net/2105/42896

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