Investigating the influence of employees as brand ambassadors, via the social media channel linkedIn, on brand equity

This Master Thesis is written for the completion of the MSc. Marketing Management at the Rotterdam School of Management. For this Master Thesis, the effect of the usage of employees as brand ambassadors, via the social media channel LinkedIn, on brand equity will be investigated. I would like to thank Mr. Junqué de Fortuny for helping me to think into the right direction. I would also like to thank my parents, Jack and Marianne van Kessel, for providing this opportunity to me. Lastly, I would like to thank Jessica Henneman and Daphne Straus for their advice.