The identification of both engagement attributes and trends in interactive advertising via branded mobile apps, and also the utilization of its app store optimization attributes

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Keywords	Interactive advertising, App store optimization, Engagement, Branded mobile apps, Message strategies, Brand-related content
Thesis Advisor	van Bruggen, Gerrit, Dijksterhuis, G.
Persistent URL	hdl.handle.net/2105/43312
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gent, Lex. (2018). The identification of both engagement attributes and trends in interactive advertising via branded mobile apps, and also the utilization of its app store optimization attributes. In Marketing Management.http://hdl.handle.net/2105/43312

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