Additional Metadata
Keywords AliExpress, Consumer Choice, similar products, User Generated Content, platform, pairwise comparison, online platform
Thesis Advisor van Bruggen, Gerrit, Loosschilder, Gerard
Persistent URL hdl.handle.net/2105/44476
Series Marketing Management
Citation
Mensch, Lisanne. (2018, July 13). Choosing between seemingly identical products online. Marketing Management. Retrieved from http://hdl.handle.net/2105/44476