Choosing between seemingly identical products online

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Keywords	AliExpress, Consumer Choice, similar products, User Generated Content, platform, pairwise comparison, online platform
Thesis Advisor	van Bruggen, Gerrit, Loosschilder, Gerard
Persistent URL	hdl.handle.net/2105/44476
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mensch, Lisanne. (2018). Choosing between seemingly identical products online. In Marketing Management.http://hdl.handle.net/2105/44476

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