Additional Metadata
Keywords Online review characteristics, Perceived usefulness of online reviews
Thesis Advisor van Bruggen, Gerrit, Loosschilder, Gerard
Persistent URL hdl.handle.net/2105/44477
Series Marketing Management
Citation
Qian, Mong-Yun. (2018, June 30). Online review characteristics and its influence on perceived usefulness and intention to visit. Marketing Management. Retrieved from http://hdl.handle.net/2105/44477