Additional Metadata
Keywords Emotional Content, Sharing Intentions, Product Categories, Viral Marketing
Thesis Advisor Genevsky, Alex, Molenaar, Cor
Persistent URL hdl.handle.net/2105/44479
Series Marketing Management
Citation
van der Stee, Eline. (2018, July 13). How different product categories affect the relationship between emotional content and online sharing intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/44479