How different product categories affect the relationship between emotional content and online sharing intentions

Additional Metadata
Keywords	Emotional Content, Sharing Intentions, Product Categories, Viral Marketing
Thesis Advisor	Genevsky, Alex, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/44479
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Stee, Eline. (2018). How different product categories affect the relationship between emotional content and online sharing intentions. In Marketing Management.http://hdl.handle.net/2105/44479

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