Additional Metadata
Keywords suboptimal fruits and vegetables, Communication messages, willingness to pay, purchase intention, pro-environmental self-identity, self-consciousness
Thesis Advisor Dijksterhuis, G., Lembregts, Christophe
Persistent URL
Series Marketing Management
Rutenfrans, Leontien. (2018, July 13). The role of communication messages on consumers' willingness to pay and purchase intention for suboptimal fruit and vegetables. Marketing Management. Retrieved from