Risk perception in radical innovations –The influence of communication format and brand familiarity on perceived risk of the autonomous car

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Keywords	perceived risk, autonomous car, brand familiarity, radical innovation, new product preannouncements
Thesis Advisor	Liberali, Jordana, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/44710
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Göring, Alisha. (2018, July 13). Risk perception in radical innovations –The influence of communication format and brand familiarity on perceived risk of the autonomous car. Marketing Management. Retrieved from http://hdl.handle.net/2105/44710

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