Strategic alliances for global reach: The case of a FMCG company

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Keywords	Strategic alliances, FMCG industry, Globalization, Interorganizational relationships, Challenges, Sensemaking
Thesis Advisor	Maas, Alexander, Jacobs, Gabriele
Persistent URL	hdl.handle.net/2105/44717
Series	Organisational Change & Consulting
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	El Khoury, Tina. (2018). Strategic alliances for global reach: The case of a FMCG company. In Organisational Change & Consulting.http://hdl.handle.net/2105/44717

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