Is Rainforest Alliance Label an important factor of coffee bean purchase behavior?

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Keywords	ethical marketing, ethical food, relative importance, conjoint analysis, Rainforest Alliance, Coffee, sustainable
Thesis Advisor	Jacobs, Gabriele, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/45142
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lin, Heng An. (2018). Is Rainforest Alliance Label an important factor of coffee bean purchase behavior?. In Marketing Management.http://hdl.handle.net/2105/45142

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