2018-11-26
Social media strategy for the sharing economy: An analysis of the customer engagement on Twitter
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Schoonees, P.C., Berens, Guido | |
| hdl.handle.net/2105/45143 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Fu, Yu-Ting. (2018, November 26). Social media strategy for the sharing economy: An analysis of the customer engagement on Twitter. Marketing Management. Retrieved from http://hdl.handle.net/2105/45143 |
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