The role of celebrity involvement in consumers' perceived successfulness of sports product marketing on Instagram

Additional Metadata
Keywords	Sports Product Marketing, Celebrity Involvement
Thesis Advisor	van t Klooster, Erik, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/45378
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Risseeuw, Larissa. (2018). The role of celebrity involvement in consumers' perceived successfulness of sports product marketing on Instagram. In Marketing Management.http://hdl.handle.net/2105/45378

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