Influencer marketing on Instagram: The influence of a sponsorship indication on advertisement evaluations, attitudes and purchase intentions, moderated by product type

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Keywords	Disclosed sponsorship, Sponsorship, Instagram, Influencer marketing, Persuasive knowledge, purchase intention, attitude
Thesis Advisor	van Overveld, Mark, Chen, X.
Persistent URL	hdl.handle.net/2105/45421
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mellema, Marieken. (2018, July 13). Influencer marketing on Instagram: The influence of a sponsorship indication on advertisement evaluations, attitudes and purchase intentions, moderated by product type. Marketing Management. Retrieved from http://hdl.handle.net/2105/45421

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