Influencer marketing on Instagram: The influence of a sponsorship indication on advertisement evaluations, attitudes and purchase intentions, moderated by product type

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Keywords	Disclosed sponsorship, Sponsorship, Instagram, Influencer marketing, Persuasive knowledge, purchase intention, attitude
Thesis Advisor	van Overveld, Mark, Chen, X.
Persistent URL	hdl.handle.net/2105/45421
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mellema, Marieken. (2018). Influencer marketing on Instagram: The influence of a sponsorship indication on advertisement evaluations, attitudes and purchase intentions, moderated by product type. In Marketing Management.http://hdl.handle.net/2105/45421

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