Exclusivity or accessibility: balancing status and fairness perception in loyalty programs

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Keywords	Loyalty Program, Status perception, Fairness perception, Privilege, Brand loyalty, Privilege proportion, Status
Thesis Advisor	Genevsky, Alex, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/45423
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dalmeijer, Tim. (2018, July 19). Exclusivity or accessibility: balancing status and fairness perception in loyalty programs. Marketing Management. Retrieved from http://hdl.handle.net/2105/45423

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