Exclusivity or accessibility: balancing status and fairness perception in loyalty programs

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Keywords	Loyalty Program, Status perception, Fairness perception, Privilege, Brand loyalty, Privilege proportion, Status
Thesis Advisor	Genevsky, Alex, Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/45423
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dalmeijer, Tim. (2018). Exclusivity or accessibility: balancing status and fairness perception in loyalty programs. In Marketing Management.http://hdl.handle.net/2105/45423

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