Subscription addiction: A study on how individuals discount the future payoffs of electric toothbrush subscriptions

Additional Metadata
Keywords	intertemporal discounting, subscriptions, personalization, AUC metric, hyperbolic discounting
Thesis Advisor	Ferecatu, Alina, Smidts, Ale
Persistent URL	hdl.handle.net/2105/45426
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rütsch, Njani. (2018). Subscription addiction: A study on how individuals discount the future payoffs of electric toothbrush subscriptions. In Marketing Management.http://hdl.handle.net/2105/45426

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