Valence in online customer reviews and purchase intention: The moderating roles of information load and purchase type

Additional Metadata
Keywords	information load, purchase type, ewom, hedonic, utilitarian, purchase intention, online customer reviews
Thesis Advisor	Fytraki, Agapi, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/45427
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Richardson, Nympha. (2018, July 13). Valence in online customer reviews and purchase intention: The moderating roles of information load and purchase type. Marketing Management. Retrieved from http://hdl.handle.net/2105/45427

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