The power of Symbolism. The influence of on-package health-related symbolic information on perceived healthiness and purchase probability

Additional Metadata
Keywords	Consumer Behavior, Nudging, Symbolic information, Health Consciousness, Health Perception, package design
Thesis Advisor	Dijksterhuis, G., Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/45438
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wielaard, Carmen. (2018). The power of Symbolism. The influence of on-package health-related symbolic information on perceived healthiness and purchase probability. In Marketing Management.http://hdl.handle.net/2105/45438

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