The effect of different appeals utilised in sponsored Instagram influencer posts on customers’ attitudes and purchase intentions, moderated by product type

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Keywords	influencer marketing, instagram, message appeals, utilitarian, hedonic, social influencers, social media
Thesis Advisor	van Overveld, Mark, Schley, Dan
Persistent URL	hdl.handle.net/2105/45512
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jongerius, Isabel. (2018). The effect of different appeals utilised in sponsored Instagram influencer posts on customers’ attitudes and purchase intentions, moderated by product type. In Marketing Management.http://hdl.handle.net/2105/45512

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