2018-07-19
Emotions in the luxury product industry- To what extent do emotions drive the willingness to purchase luxury products?
Publication
Publication
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van Overveld, Mark, Van den Bergh, B. | |
hdl.handle.net/2105/45513 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vlaar, Vivian. (2018, July 19). Emotions in the luxury product industry- To what extent do emotions drive the willingness to purchase luxury products?. Marketing Management. Retrieved from http://hdl.handle.net/2105/45513
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