2018-07-19
Emotions in the luxury product industry- To what extent do emotions drive the willingness to purchase luxury products?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| van Overveld, Mark, Van den Bergh, B. | |
| hdl.handle.net/2105/45513 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Vlaar, Vivian. (2018, July 19). Emotions in the luxury product industry- To what extent do emotions drive the willingness to purchase luxury products?. Marketing Management. Retrieved from http://hdl.handle.net/2105/45513 |
|