The relationship between electronic word-of-mouth (eWOM) and sales: an empirical study of the movie industry in China

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Keywords	Word of mouth, Electronic word-of-mouth, sales, China, Movie industry
Thesis Advisor	van Bruggen, Gerrit, Loosschilder, Gerard
Persistent URL	hdl.handle.net/2105/45514
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Li, Songzhumei. (2018, July 20). The relationship between electronic word-of-mouth (eWOM) and sales: an empirical study of the movie industry in China. Marketing Management. Retrieved from http://hdl.handle.net/2105/45514

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