The relationship between electronic word-of-mouth (eWOM) and sales: an empirical study of the movie industry in China

Additional Metadata
Keywords	Word of mouth, Electronic word-of-mouth, sales, China, Movie industry
Thesis Advisor	van Bruggen, Gerrit, Loosschilder, Gerard
Persistent URL	hdl.handle.net/2105/45514
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Li, Songzhumei. (2018). The relationship between electronic word-of-mouth (eWOM) and sales: an empirical study of the movie industry in China. In Marketing Management.http://hdl.handle.net/2105/45514

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