2018-07-19
Ne touche pas...A proposal for triggering impulsive purchases in consumers by creating an online touch experience
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| van Overveld, Mark, Van den Bergh, B. | |
| hdl.handle.net/2105/45524 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Tuns, Claire. (2018, July 19). Ne touche pas..A proposal for triggering impulsive purchases in consumers by creating an online touch experience. Marketing Management. Retrieved from http://hdl.handle.net/2105/45524 |
|