The effect of emotional appeals in influencer marketing

Additional Metadata
Keywords	social media, influencers, emotions, emotional appeals, advertising, influencer marketing
Thesis Advisor	van Overveld, Mark, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/45679
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Vliet, Karen. (2018, August 2). The effect of emotional appeals in influencer marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/45679

Publication