2018-07-19
The effect of mindfulness on fear appeal in advertising
Publication
Publication
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van Overveld, Mark, Smidts, Ale | |
hdl.handle.net/2105/45680 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Argyriou, Nikoletta. (2018, July 19). The effect of mindfulness on fear appeal in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/45680
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