2018-07-19
The effect of mindfulness on fear appeal in advertising
Publication
Publication
| Additional Metadata | |
|---|---|
| , | |
| van Overveld, Mark, Smidts, Ale | |
| hdl.handle.net/2105/45680 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Argyriou, Nikoletta. (2018, July 19). The effect of mindfulness on fear appeal in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/45680 |
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