The effect of mindfulness on fear appeal in advertising

Additional Metadata
Keywords	mindfulness, fear appeal
Thesis Advisor	van Overveld, Mark, Smidts, Ale
Persistent URL	hdl.handle.net/2105/45680
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Argyriou, Nikoletta. (2018). The effect of mindfulness on fear appeal in advertising. In Marketing Management.http://hdl.handle.net/2105/45680

Publication