2018-08-02
The effect of emotions and emotion regulation strategies on the purchase decision between premium brands and private labels in the FMCG industry
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| van Overveld, Mark, Schley, Dan | |
| hdl.handle.net/2105/45682 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Lissy, Franziska. (2018, August 2). The effect of emotions and emotion regulation strategies on the purchase decision between premium brands and private labels in the FMCG industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/45682 |
|