2018-08-02
The effect of emotions and emotion regulation strategies on the purchase decision between premium brands and private labels in the FMCG industry
Publication
Publication
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van Overveld, Mark, Schley, Dan | |
hdl.handle.net/2105/45682 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lissy, Franziska. (2018, August 2). The effect of emotions and emotion regulation strategies on the purchase decision between premium brands and private labels in the FMCG industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/45682
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