The perception of behavioural tracking: A qualitative approach into millennials’ acceptance of behavioural tracking methods

Additional Metadata
Keywords	Behavioural tracking, Tracking, Millennials, Consumers, Commercial, Acceptance
Thesis Advisor	Bayerl, Saskia, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/45683
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Linden, Sarah. (2018). The perception of behavioural tracking: A qualitative approach into millennials’ acceptance of behavioural tracking methods. In Marketing Management.http://hdl.handle.net/2105/45683

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