The differences in perceived quality between national brands and private label products: the effects of product labeling and product experience

Additional Metadata
Keywords	Perceived Product Quality, National Brands, Private Label Products, intrinsic cues, extrinsic cues, product label, product experience
Thesis Advisor	Van den Bergh, B., Cito, Maria Cristina
Persistent URL	hdl.handle.net/2105/45684
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruijgrok, Sophie. (2018, August 14). The differences in perceived quality between national brands and private label products: the effects of product labeling and product experience. Marketing Management. Retrieved from http://hdl.handle.net/2105/45684

Publication