Successful mobile conversion

Additional Metadata
Keywords	Mobile Advertising, Video Advertising, Text Amount, Video Duration, Perceived Importance
Thesis Advisor	van Bruggen, Gerrit, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/45687
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Christian Tricahyono, Christian. (2018). Successful mobile conversion. In Marketing Management.http://hdl.handle.net/2105/45687

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